

| Squadron 303 VodkaUNFILTERED
UNFILTERED
NAKED TASTE
School project to create a single most compelling idea (SMCI) for a brand.
BRIEF
Make space in our daily life for the desirable Squadron 303 Vodka, the original distilled in England by Polish heroes.
SMCI
Filtration is a corrective process. We don’t need it because we got the distillation right the first time.