| Meta Quest 2 x AAF’S NSAC 2022PLAY OUT.
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A premier college advertising competition where AAF’s college chapters across the United States are working on developing a campaign for a corporate sponsor (client) with their assigned case study on its product and current marketing challenge.
The University of Oregon School of Journalism and Communication chapter, Upstream Advertising, finished first at districts, entered the semi-finals, and finished amongst the top 8 to go to nationals.
The University of Oregon School of Journalism and Communication chapter, Upstream Advertising, finished first at districts, entered the semi-finals, and finished amongst the top 8 to go to nationals.
BRIEF
Get 18 to 24-year-old students and young adults to make the Quest 2 a part of their college starter pack by offering how the headset keeps students socially connected and entertained.
SOLUTION / RESULTS
By encouraging a balance between your physical and digital lives, Meta Quest can help you get more out of both. <PLAY OUT. PLAY IN.>
Account:
Noah Brown
Keely McMahon
Gigi Rutsky
Art Direction:
Julia Pham
Marcus Ren
Lara Spurgeon
Copy:
Kate Evans
Jesse McCeney
Isabella Noe
TEAM MEMBERS
Design:
Jessie Dunn
Meagan Riordan
Katey Williams
Media:
Daniel Avina
Audrey Grade
Isabella Lachman
Jake Lukens
Lauren Ruiz
Production:
Zach Boone
Sam Homola
Michael Walsh
Zach Whitley
Isaac Wu
Project Management:
Jack Goodman
Samantha harris
Marin Nielsen
Strategy:
Jared Briere
Sally Nguyen
Lily Woodman
Baylee Xiong
