| dentsu x MPMS 2022
KOIPOND
In a competition hosted by dentsu x MPMS to reshape the definition of corporate activism, we developed the winning idea of what meaningful and impactful corporate activism looks like and how it can remain purposeful and impactful by 2035.
INSIGHT
Too much all at once is too much for the mind.
Humans treasure their personal time.
People need easily integrated resources.
SOLUTION / RESULTS
dentsu’s koipond*: A computer bot that will be integrated into the virtual workspaces as a tool for employees to prioritize their well-being with incentives.
It is the integration of well-being into their work life. Employees are the end-users and have the autonomy to prioritize their version of well-being.
