Confider
Brand: 100 Roses From Concrete
INSIGHT
When a burden is shared, a community is formed.
SOLUTION / RESULTS
Introducing Confider. Confider is a Slack bot that agencies can integrate into their virtual workspaces as a dynamic tool for fostering healthy work ecosystems for BIPOC professionals.
By creating a microsite that houses stories users opt to share, Confider can foster a sense of community and understanding. It can also create external pressure on companies to take greater initiatives to protect their BIPOC employees.
koipond
Brand: Dentsu
INSIGHT
Too much all at once is too much for the mind.Humans treasure their personal time.People need easily integrated resources.
SOLUTION / RESULTS
dentsu’s koipond*: A computer bot that will be integrated into the virtual workspaces as a tool for employees to prioritize their well-being with incentives. It is the integration of well-being into their work life. Employees are the end-users and have the autonomy to prioritize their version of well-being.
Get To Know Your Food
Brand: Kroger
INSIGHT
Millennials are less likely to buy produce when they are unaware of where it comes from.
SOLUTION / RESULTS
Kroger will help you get to know your food by being more transparent about its food sourcing. Enhancing digital touchpoints will increase millennials’ engagement with Kroger.
Chefbot GETS SOCIAL
To get millennials to learn more about their food in a fun, fresh way, we’re sending Chefbot to the top 3 dating apps. Once matched, Chefbot will initiate a conversation, helping you decide what to make on your next date while inserting facts about Kroger’s fresh produce.
PRODUCE PROFILES
To take advantage of Kroger’s app, we’re placing QR codes near every produce stand. With a quick scan, Kroger customers will be led to a profile on Kroger’s app where they can learn more about their produce.
Play Out. Play In.
Brand: Meta Quest 2
BRIEF
Get 18 to 24-year-old students and young adults to make the Quest 2 a part of their college starter pack by offering how the headset keeps students socially connected and entertained.
SOLUTION / RESULTS
By encouraging a balance between your physical and digital lives, Meta Quest can help you get more out of both.
Undeniably Great.
Brand: UGG
BRIEF
Get 18 to 24-year-old students and young adults to make the Quest 2 a part of their college starter pack by offering how the headset keeps students socially connected and entertained.
SOLUTION / RESULTS
By encouraging a balance between your physical and digital lives, Meta Quest can help you get more out of both.