Get To Know Your Food
Brand: Kroger
INSIGHT
Millennials are less likely to buy produce when they are unaware of where it comes from.
SOLUTION / RESULTS
Kroger will help you get to know your food by being more transparent about its food sourcing. Enhancing digital touchpoints will increase millennials’ engagement with Kroger.
Chefbot GETS SOCIAL
To get millennials to learn more about their food in a fun, fresh way, we’re sending Chefbot to the top 3 dating apps. Once matched, Chefbot will initiate a conversation, helping you decide what to make on your next date while inserting facts about Kroger’s fresh produce.
PRODUCE PROFILES
To take advantage of Kroger’s app, we’re placing QR codes near every produce stand. With a quick scan, Kroger customers will be led to a profile on Kroger’s app where they can learn more about their produce.